Double click

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Doubleclick for Publishers Training

Double click : IT Training : Scope n Overview

Doubleclick for Publishers Training (DFP ) Overview

Doubleclick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. We offer a complete Doubleclick for publishers training for Beginners on DFP.

More About DFP Course

  • Course Duration : 15 days : (2 hours per day)
  • Any Graduate is eligible for this Course
  • Candidates who has knowledge on Doubleclick for Publishers (DFP) – Adservers has great demand in the Digital Marketing Field
  • Once you learn this Adsever (DFP) you can able to Adopt any type Adserver

Doubleclick for Publishers Training Prerequisites

Doubleclick for Publishers Training Overview

  • Introduction to DFP Ad server as Ad management Platform
  • Comparison between DFP and other ad servers
  • How DFP Works…?
  • Reasons to choose DFP for your business and career

Doubleclick for Publishers (DFP) Course Content

Introduction to Advertising Chain

  • Advertisers
  • Publishers
  • Ad Network
  • Ad exchange
  • Ad server & It’s importance
  • Product in this Advertising Chain

 Metrics

  • Metrics for Measuring Online Display Advertising

Inventory Overview

  • Ad Unit
  • Hierarchy of Ad Unit
  • Placement
  • Ad Tag
  • Generating Ad tag
  • Process of linking DFP network with Website

 Delivery

  • Hierarchy followed for Trafficking IO
  • Advertisers
  • Order
  • Lineitem
  • Creatives

Lineitem

  • Role of Line item in Ad delivery
  • Line item Settings
  • Flight dates
  • Inventory sizes
  • Labels
  • Delivery settings
  • Display Creatives
  • Creative Rotation
  • Bid & Budget
  • Frequency

Lineitem Settings

Types of Line Items based on Priority
Premium & Remnant Inventory
Percentage and Absolute Goal
  • Sponsorship
  • Standard
  • Network
  • Bulk
  • Price Priority
  • House

Targeting Criteria

  • Inventory targeting
  • Custom targeting
  • Geographical Targeting
  • Device targeting
  • Browsing

Reporting Module

  • Understanding different types of reports available
  • Ad server Reporting metrics

Forecasting

  • Check available inventory
  • Forecast Display
  • Export Forecast details

Troubleshooting

  • Google Publisher Tag
  • Google Console

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